1. Introduction As technology advances and the topic of going global takes center stage in many company expansion plans, the key factors of executing a successful business plan and product marketing campaign still lies within the fundamental concepts of: a. Trading area of a given place of doing business b. Economies of scale in procurement and distribution cost c. Foreseeable volume of demand d. Product positioning and market positioning The key differentiation between a successful business or otherwise depends largely on how robust, comprehensive and … Continue reading “Analytical approach to compare Singapore neighborhoods”