Consumers are getting more complex in their buying process [20], especially at the information-gathering stage. It seems only the Purple Cow[21] with remarkable products would stand a chance to cut through the noise [23] and reach their target audience. Since 2002, this brought many business owners back to a very fundamental question about Product Differentiation Strategy [22] – “Do we really stand out the way customers want it to be?”. Fast forward to year 2020, it is estimated that the … Continue reading “Battle Of The Clouds In The 21st Century – Part II”
Author PAUL CHOW KUM SIONG Posted on July 13, 2021April 17, 2022Categories Business