Author PAUL CHOW KUM SIONG Posted on July 13, 2021April 17, 2022Categories BusinessTags , , , , , ,

Battle Of The Clouds In The 21st Century – Part II

Consumers are getting more complex in their buying process [20], especially at the information-gathering stage. It seems only the Purple Cow[21] with remarkable products would stand a chance to cut through the noise [23] and reach their target audience. Since 2002, this brought many business owners back to a very fundamental question about Product Differentiation Strategy [22] – “Do we really stand out the way customers want it to be?”. Fast forward to year 2020, it is estimated that the … Continue reading “Battle Of The Clouds In The 21st Century – Part II”

Author PAUL CHOW KUM SIONG Posted on July 13, 2021July 14, 2021Categories BusinessTags , , , , ,

Battle Of The Clouds In The 21st Century

The Firm Amazon Web Services (AWS), a subsidiary of Amazon, has been offering various IT tools and infrastructure as a service to businesses since 2006. These web services, also known as cloud computing technology, provide highly reliable, scalable cloud architectures to meet a wide range of business needs and applications. In 2018, AWS captured 50% of the market share with close to 27% growth and was the market leader over other major competing cloud service providers like Microsoft Azure, Alibaba … Continue reading “Battle Of The Clouds In The 21st Century”