Author PAUL CHOW KUM SIONG Posted on April 17, 2022April 17, 2022Categories Business, Machine LearningTags , ,

Customer Profiling using Clustering Analysis and Predict with Logistic Regression

Executive Summary 3 Data Understanding 4 Data Preparation 5 Dealing with Missing Value 5 Data Transformation & Feature Selection 6 Modeling 8 K-means Clustering 8 Visualising the distances between data points 10 First cluster plot with two centroids 10 Subsequent plots with more random centroids 11 Total within-clusters sum of squares 11 Elbow method 12 Average Silhouette Width 12 Gap Statistic 13 Results for k=4 Cluster Plot 13 Results for k=14 Cluster Plot 14 Mapped cluster numbers 16 Passenger profiles … Continue reading “Customer Profiling using Clustering Analysis and Predict with Logistic Regression”

Author PAUL CHOW KUM SIONG Posted on July 13, 2021May 5, 2022Categories Business, Machine LearningTags , , , , , , , , ,

Analytical approach to compare Singapore neighborhoods

1.      Introduction As technology advances and the topic of going global takes center stage in many company expansion plans, the key factors of executing a successful business plan and product marketing campaign still lies within the fundamental concepts of: a.      Trading area of a given place of doing business b.      Economies of scale in procurement and distribution cost c.      Foreseeable volume of demand d.      Product positioning and market positioning The key differentiation between a successful business or otherwise depends largely on how robust, comprehensive and … Continue reading “Analytical approach to compare Singapore neighborhoods”