Author PAUL CHOW KUM SIONG Posted on July 13, 2021April 17, 2022Categories BusinessTags , , , , , ,

The Costco Strategy and Experience

Introduction Costco was ranked one of the best employers in America and around the world in 2020 [1] and 2021 [2]. Its apparent strong financial numbers[4] and high brand equity[3] perceived by customers, employees, and investors have led Costco to a phenomenal run in the stock market since 2016. In fact, if one bought Costco’s shares in March 2016 and sold them in November 2020[5], the returns would more than doubled and outperformed Gold’s returns in the same period.[6]  While … Continue reading “The Costco Strategy and Experience”

Author PAUL CHOW KUM SIONG Posted on July 13, 2021April 17, 2022Categories BusinessTags , , , , , ,

Battle Of The Clouds In The 21st Century – Part II

Consumers are getting more complex in their buying process [20], especially at the information-gathering stage. It seems only the Purple Cow[21] with remarkable products would stand a chance to cut through the noise [23] and reach their target audience. Since 2002, this brought many business owners back to a very fundamental question about Product Differentiation Strategy [22] – “Do we really stand out the way customers want it to be?”. Fast forward to year 2020, it is estimated that the … Continue reading “Battle Of The Clouds In The 21st Century – Part II”